Hi, my name is Angel and I am a cross-disciplinary designer, developer and team leader with over 20 years creating consumer, enterprise, research, and pedagogical experiences across most platforms and devices. From design agencies like Fantasy Interactive and Level Studios to start ups like CloudOn, Unity3D and Vevo as well as large enterprises like Microsoft, Mozilla and Oracle; I have been able to implement and nurture design as both process and culture successfully through a holistic design approach that allows for cross team facilitation and incorporates engineering heavily in the design process for rapid prototyping, testing and refactoring sprints throughout the exploratory, generative and evaluative phases.
I practice the following disciplines - UX(User research and analysis), Information Architecture, Interaction Design, Visual/UI Design and Front End Development and have a background in Psychology and Anthropology.
Managing Design Teams
As a Director I set up the design culture and tactical processes for research and design while also building out teams that I end up coaching and mentoring towards a more data driven design approach to help companies scale. Other activities I am keen at include cross group collaboration on design systems and taxonomies for a more unified and consistent experience across product lines.
User Experience Design
As a User Experience Designer I employ exploratory user research methods to collect data that will be synthesized and modeled in order to identify and evaluate user personas, and their respective motivations and obstacles throughout the generative and evaluative phases of the design process. The creation of hypotheses, models and prototypes help facilitate the collaboration needed to achieve a thorough UX strategy that meets business goals and user needs alike.
As an Information Architect I map out, catalogue and define site, page and content types while rationalizing navigation and terminology in order to create a meaningful taxonomy for the users of that system. In doing so, I create content object models, ontologies, site maps, flows, schemas, microformat specifications, and meta data tools that help ensure that the underlying content is searchable, findable, temporal and reusable across the system.
As an Interaction Designer I create task analyses, wireframes, flows, prototypes, pattern libraries, motion studies, personas and journey frameworks in order to implement the UX strategy by providing low to high fidelity assets that can be used to assess usability, user flow, idiomatic, cognitive and procedural issues in front of users as quickly as possible in order to iterate on findings as they arise in an Agile manner.
As a UI Designer I can create all the assets needed based on the UX audience and goal strategies so that the proper patterns, affordances, affect and immersion are achieved and reinforced visually and emotively.
Front End Development
As a Front End Developer I can craft HTML5, CSS 3, Flash, JS, Jquery and whatever other tools are needed to achieve rapid prototyping goals while also ensuring that the front end code is semantic, quick, responsive and pixel perfect before any testing or hand off to development. An advantage of being a developer is that I will ensure that the assets we create throughout the design process closely align to those needed by engineering, such as is the case with UML diagrams, where they are created as overlays on the current flows. Over the past few years, this has been my most valuable secondary skill as it has allowed me to prototype quickly, which would help us start validations immediately and have the added bonus of creating a bond with the development team by having them be an active contributor throughout the design process.
Desktop, responsive web and mobile projects targeted at consumer, developer, b2b and enterprise audiences.
Currently updating portfolio, some sections will be available soon.
Unified Services Portal
Taxonomy refactor across all desktop and web services
UI Refactor to Material Design
Refactor of Ads and Analytics UI components to a Material variant.
Eliminating online trolling and abuse on news sites
Mozilla, in a partnership with New York Times and Washington Post
Trust Rating and Troll Detection Analytics Platform.
One of the first Material Design implementations on Google.com
Vevo Onboarding FTUE
First time user experience for onboarding new users unto our recommendation engine and to prove out a hypothesis that would increase our engagement and retention by having users create playlists. This was based on quantitative behavioural observations and qualitative follow up interviews with some of those same users.
Product redesign across all devices and browsers utilizing a mobile first approach in order to focus our offerings and streamline our flows. The largest undertaking involved a navigation model restructuring to a drill down pattern based on results from usability tests, interviews and contextual inquiries.
Redesign of Microsoft's internal news site, built on SharePoint using the latest cross browser and device strategies in order to coincide with the release of the Metro design language across all properties.
Volunteer microblogging project that matured into a massive internal incubation project whose findings where used for social enterprise features and activity stream object model across all our enterprise productivity applications such as SharePoint and Dynamics.
MicroTalk was a micro blogging application that started as a volunteer Garage project in 2008. High adoption numbers and a win at the internal MS science fair enabled MicroTalk to move from a shadow app to an actual incubation project with dedicated resources for testing and experimentation run out of the Office Labs.
Office Labs resumed incubation of MicroTalk and renamed it to OfficeTalk, at this point, my team was tasked with forking the project in order to integrate it across Microsoft's ecosystem. The big challenge across MSIT, and for most other large corporations, is the organic growth of self managed properties which on the one hand provide tools in a timely manner, but at the cost of disorganization and data redundancy. Our mission was to assess the IA landscape and come up with a task driven nav model that would be more intuitive for users in respect to findability, searchability and context. In order to minimally distract the enterprise, we took over the defunct SharePoint My Sites feature and integrated MicroTalk into it along with a new global content object model that would tie in all of the commenting boards across the company into a unified feed faceted by hashtags and enterprise keywords. This universal feed would be visible on everyone's My Site page and would in effect become the new user centric hub for the company where we could direct all information by the user, for the user and from the user in one place. As the project grew, so did the features and scope until our findings and models became the foundation for all other activity stream projects across the company.
The Next Generation Intranet project was a company wide effort that arose out of the MySite project as a unified strategy around enterprise level taxonomies, ontologies, branding, web standards, accessibility and ux.
- Program Management
- User Research
- User Experience Design
- Information Architecture
- Content Strategy
- Visual/UI Design
- Front End Development
Redesign of Microsoft's internal properties under a unified Metro design. New design, content and branding guidelines were created to help unify Microsoft under a new identity that aimed to help break down the internal silos and increase cohesion across the company. This project was at the tail end of other foundational projects like OfficeTalk and NGI, which laid the groundwork with a centralized information model, profile store and messaging framework.